This episode is a little longer than some of the others but every minute is worth it. John and Lyndsay Timmerman started a blue jean company based on the shapes of fit bodies. As someone who goes to CrossFit classes 6-7 days a week, I can speak to the struggle to find pants in general but more so jeans that fit the right way. Well folks, this problem has been solved. 2 people with no background in the clothing industry aside from wearing clothes started this awesome company.
From design, to R&D to doing the distressing live in front of their customers, these two bust their butts. It’s a really great story what brought them together to what they have created with this business. They both work other full time jobs so their extra minutes are spent ordering material, fulfilling clients orders and getting their apparel packaged and ready to ship.